Design, Audit and Enforce any Data Model in ServiceNow

Improve your CMDB, accelerate your CSDM implementation, make your reports more reliable or dramatically improve your Incident Management throughput. Quality Data and Compliance with agreed Data Models are key to unlocking Service Automation.

Data Content Manager takes your Data Quality initiatives from expensive, reactive firefighting projects to a measurable, systematic process.

ServiceNow Certified App

Digital Ecosystems are Dependent on Reliable and Consistent Data

Daily operational activities require correctly defined and up-to-date service data. Without it, activities such as auto assignments, root cause & impact analysis, service automation, approvals and reporting are prone to failure. Yet, planned data models and real-life data do not often match.

Human error and complexity of systems causes data degradation over time. Data models are seldom realized in real life since they’re typically designed and implemented separately, making them subject to uncontrollable changes.

Bad Data leads to expensive problems when true service automation does not happen.

Rule of 10: “it costs 10 times as much to complete a unit of work when the input data are defective as it does when they are perfect.”

– Thomas C. Redman

Without active maintenance, data will degrade over time.


CMDB Projects Fail


Digital Transformation Projects Fail


Knowledge workers' time wasted due to Bad Data

Data Content Manager

Data Content Manager is a tool to design Data Models, Audit real data against them and create remediation actions to fix deviations. It is a visual and intuitive end-to-end solution for improving and maintaining data quality in ServiceNow instances.

DCM works live within ServiceNow taking away the need to design data models with draw-only tools such as Visio, Gliffy or ArchiMate. This separation of design and real-life data traditionally leads to expensive one-off data quality projects when things get bad enough.

The integrated approach of the Data Content Manager makes it possible to Audit data and Data Models as a continuous, Systematic Process, fixing deviations along the way. It also makes it possible to get tangible metrics about data quality in real time.

The tool significantly reduces the efforts needed for data quality management and compliance, improves communication between stakeholders in the service production value chain and improves the ROI of the ServiceNow platform.

Typical use cases for Data Content Manager are:

  • CMDB and Common Service Data Model implementation
  • Asset Management
  • Service Portfolio Management
  • Incident and Change Management
  • Master Data Management and Foundation Data
  • Data Compliance and Reporting

Data Content Manager is a product of the Justin Group, a ServiceNow Premier Partner. It is a ServiceNow Certified Application, Built on NOW.

ServiceNow Certified App

How it Works

Step 1 - Design

1. Design Blueprints

Blueprints are fully editable, visual representations of your desired data models that are designed in DCM, based on ServiceNow tables and dictionaries. Design from scratch or get a quick start with our Free Content Packs.

Step 2 - Audit

2. Audit & Analyze

Run automated Audits against your Blueprints with your real data. The Audit will give you very precise results about your compliance against your Data Models.

Step 3 - Fix

3. Fix

Automatically create remediation tasks from the Audit results for the people responsible for their data. Using DCM to fix data requires minimal techical skills.

Step 4 - Measure & Repeat

Repeat & Measure

Schedule Audits to run at regular intervals. Set metrics and turn them into concrete targets for your team or for your vendor. Track progress with Visual Dashboards to see how you are improving over time.

What is Said About DCM

Ahead of its time

“JustinLabs is ahead of its time with their DCM application!”
David Loo, CEO, Perspectium

Extremely useful tool

“Extremely useful tool if you’re implementing CMDB or being responsible for the data in your CMDB. User-friendly approach and professional look & feel. Highly recommended.”
Service Management Expert
Large, International MSP

We knew our data was bad...

“We knew our data was bad but only with DCM did we see how bad, and what to do to resolve the situation.”

Process Manager
Large Logistics Company


Get Started with Data Content Manager!

We are confident that after the Free Trial you will want to continue with DCM. However, if, for whatever reason, you are not convinced DCM will by far bring more value than it costs, you simply stop using it when the Free Trial ends. There are no strings attached!

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From Data Clean-up Projects to a Systematic Process.

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