Improve Data Quality in ServiceNow®

Improve your CMDB, Accelerate your CSDM implementation, make your reports more reliable or dramatically improve your Incident Management throughput. Data Quality and compliance with agreed Data Models are key to unlocking the full potential of your ServiceNow platform.

Data Content Manager takes your Data Quality initiatives from expensive, reactive firefighting projects to a measurable, systematic process.

Built On Now

Digital Ecosystems are Dependent on Reliable and Consistent Data

Operational business activities require correctly defined and up-to-date data. Without it, activities such as auto assignments, root cause & impact analysis, service automation, approvals and reporting are prone to failure. Yet, planned data models and real-life data do not often match.

Data models are seldom realized in real life since they’re typically designed outside, and implemented inside the platform. Human error and complexity of systems causes data degradation over time. Bad Data leads to expensive problems.

The Rule of 10: “It costs 10 times as much to complete a unit of work when the input data are defective as it does when they are perfect.”

– Thomas C. Redman

Without active maintenance, data will degradate over time. As a result, credible sources suggest that due to bad data 85% of CMDB projects fail (Forbes), 70% of Digital Transformation Projects fail (McKinsey), and 50% of Knowledge workers’ time is wasted (Harvard Business Review).


Our customers are ServiceNow platform users across industries and geographies. The common denominator is that they want to unlock the full potential of the platform and maximize the return on their investment into it.


Data Content Manager

Data Content Manager solves a variety of problems with bad data in the ServiceNow platform and can turn data management from a stream of firefighting projects into a systematic, measurable process.

While ServiceNow has features out-of-the-box that address data issues, the OOB tools are usually point solutions. They are often not very flexible and their usage can vary substantially from case to case.

Data Content Manager is a visual tool which works in the same manner on any data and any use case on the platform. Essentially, it is one comprehensive solution for Data Quality Management on the platform.

With Data Content Manager, you can have actionable results in a matter of hours – not days or weeks.


Typical use cases for Data Content Manager include:

Overall, DCM helps you unlock the full potential of your ServiceNow platform to maximize the return on your investment.

Data Content Manager is a ServiceNow Certified Built on Now application that runs on the ServiceNow platform.

ServiceNow Certified App

See How it Works

1. Design Blueprints

Design Blueprints which are fully editable, visual representations of your data models on ServiceNow. Design from scratch or get a quick start with our Free Content Packs.

2. Audit Your Data

Run automated Audits with real data against your Blueprints. The Audits will give you precise results about your compliance against your Data Models.

3. Fix Deviations

Use DCM to fix devations found by audits. The visual tools enable even novice users to fix data while ensuring your data models are being followed.

4. Measure & Automate

Measure and automate your Data Quality Management with DCM. Set KPI’s and track progress. Get actionable results in a matter of hours, not days or weeks

What People Say

The DCM Application is ahead of its time!
David Loo

CEO, Perspectium

Very useful and user-friendly tool for CMDB data health checks and corrections. Highly recommended!
Juho Kuoppala

IT Manager, Valio

We knew our data was bad but only with DCM did we see how bad, and what to do to resolve the situation.

Process Manager

Large Logistics Company

Extremely useful tool if you’re implementing CMDB or being responsible for the data in your CMDB. User-friendly approach and professional look & feel. Highly recommended.
Service Management Expert

Large, International MSP

Get Started Quickly

Talk to Us!

Get in touch with us so we can give you a private demo based on your requirements, and help get you started!

Free Trial

We offer a fully functional, one-month Free Trial. It can be installed on any non production ServiceNow instance.

Services & Support

We will support you with your Free Trial and when you decide to take DCM into production. Our onboarding services are easy to understand and cost effective.

Free CSDM Content Pack

The Free Content Pack Includes ready to use CSDM Blueprints and Dashboards to get you off to a quick start.

Free PDMC Content Pack

Fast-track your scope definition and responsibilities. Includes pre-defined templates to get started with CMDB data models.

The Latest From our Blog

What’s New in DCM 5.0

What’s New in DCM 5.0

DCM v5.0 includes more dynamic data modeling and interactive reporting. Do more with a blueprint and stop customizing data quality reports.

Importance of Foundation Data with Examples

Importance of Foundation Data with Examples

In this article, I will show you a simple data model for user data and give examples of different use cases that could fail due to issues in foundation data. I will also tell you what you can do to prevent such issues.

When is the Right Time for DCM?

When is the Right Time for DCM?

When we interact with our clients and prospects, we are often asked about the right time to begin using Data Content Manager. We believe the correct answer is, without a doubt: Now.

How to Avoid a 2 Million Euro Incident

How to Avoid a 2 Million Euro Incident

Example from real life: A seemingly regular and insignificant server failure escalated into a Major Incident. The difference between believing and knowing your data is good was worth 2 Million Euros.