Improve Data Quality

in ServiceNow

The more you use ServiceNow, the more critical your  CMDB and other shared data become because it is used across the platform. Sometimes, the platform gets blamed when the real problem is in the data it contains.

Data Content Manager adds capabilities to natively design and enforce data models in the platform. It goes beyond out-of-the-box tools and helps you accelerate your CSDM journey and improve the quality of your CMDB without scripting, additional reports, or customizations.

Built On Now


With CSDM providing a prescriptive data model and DCM providing a view of our data in a consumable manner, we are able to drive the necessary changes across the bank in a non-obtrusive way which is seen to add value to our business, not be viewed as an operational overhead. Read More…

Craig Alexander

SVP, Business Services & Service Governance, Danske Bank

Danske Bank
Metsä Group

Bad Data Impairs Your ServiceNow – Not Just Your CMDB

If the data in your ServiceNow does not conform to your intended data models and is not high quality, the platform cannot perform to its full potential. Using Data Content Manager to enforce your data models and audit your live data against them, you can ensure that time is not wasted and money is not lost. You can make informed decisions about where to focus your efforts and keep all of your stakeholders informed

While CMDB and CSDM are prime use cases for Data Content Manager, it can be used on any data on the platform, including custom tables. No customizations or scripting are required to get results. All you need to do is draw Blueprints – visual representations of the requirements for your data – and everything else will follow.

ServiceNow and DCM

Bad Data = Expensive Problems

  • CMDB does not work.
  • Reporting is not accurate.
  • Incidents explode.
  • Automation is impossible.
  • Business value is lost.

Good Data = Value Unlocked

  • Reliable CMDB.
  • Reliable Reporting.
  • Managed Incidents, Smooth Operations.
  • Automation, Bots, AI.
  • Business Value Gained.

Data Content Manager  offers much more sophisticated data model definitions than you can get with native CMDB data quality metrics. It also comes with its own audit and remediation features which make data maintenance easier. Highly recommended!

Lotta Jouhtimäki

Product Owner, ServiceNow, Posti Group

Very useful and user-friendly tool for CMDB data health checks and corrections. DCM has helped us raise awareness about the importance of data quality, and it is now a part of our operative process – both internally and with our vendors. Highly recommended! Read More…

Juho Kuoppala

Head of IT Service Management, Valio

What’s in it for You?


  • See what’s wrong and assign clear responsibilities for getting it fixed.
  • Accelerate data related projects.
  • Communicate with visual, role-focused dashboards.
  • Enforce your information architecture and governance model.


  • Create case-specific data models and requirements without customizations.
  • Reduce dependency on teams outside your control.
  • Document data requirements and turn them into actionable audits.
What's in it for you?


  • Empower subject matter experts with a secure and controlled scoped application.
  • Simplify data quality management.
  • Clear division of responsibilities and tangible metrics.


  • Empower your Team to focus on what makes a difference.
  • Increase clarity and set reliable, real-time metrics.
  • Reduce costs and get more done with your budget.
  • Get a better ROI on your ServiceNow platform.

We would not previously know our data gaps as our manual processes made this almost impossible. Identifying gaps and assigning responsibilities to the respective owners was a priority. We looked at Application Services with DCM first. It was surprisingly easy, and the results were very positive. Read More…

Jacob Elfving

Development Manager, Danske Bank

My complex Blueprint was up and running in 10 minutes, and I got audit results immediately. It would have taken months to complete without DCM.

Enterprise Architect

Global Healthcare Company

The DCM Application is ahead of its time!

David Loo

CEO, Perspectium

CSDM - The Recipe for Success

CSDM - The Recipe for Success eBook

We've seen organizations struggle over the same things with CSDM alignment over and over. Based on our experiences, we wrote CSDM - The Recipe for Success. It gives you hands-on guidance on some of the most important things you need to address on your CSDM Journey, regardless of your maturity level:

  • Establishing Ownership & Roles
  • Managing Your Scope
  • Choosing the Right Tools
Built on now


Featured Articles From the DCM Blog

How Metsä Group Improves Data Quality with DCM

Metsä Group uses Data Content Manager to improve data quality in their CMDB. We interviewed their ICT Configuration Development Manager.

How to Improve Foundation Data with Examples

In this article, I will show you a simple data model for user data and give examples of different use cases that could fail due to issues in foundation data. I will also tell you what you can do to prevent such issues.

How to use CSDM to Improve Incident Management

This article describes how CSDM can be used in Incident Management and how DCM can help to ensure that required data models are followed.

How to Get Started with CSDM in 5 Steps

A CSDM Journey is difficult to begin if you do not have a simple model for implementation. Here is the 5 Step Model to get started with CSDM, and how DCM supports it.

How to Make CMDB Data Quality Personal

Making CMDB data quality a personal matter that an individual can affect with their own actions can make a world of difference for data quality.