Improve Data Quality
in ServiceNow
Data Content Manager is a ServiceNow-certified plugin that adds capabilities to design and enforce data models in the platform natively. It goes beyond out-of-the-box tools and helps improve the quality of any data on the platform – without scripting, additional reports, or customizations.

CSDM Alignment
You need to align with CSDM. Accelerate your progress with DCM.
Foundation Data
Your Foundation Data quality either hinders or boosts your workflows.
The DCM Blog
Learn more about improving Data Quality in ServiceNow.
Guided Trial
Try Data Content Manager in your own instance with our help.
Bad Data is Expensive
Do You get the full return on your ServiceNow investment?
You will not get the maximum return on your ServiceNow investment if data quality is holding you back. Bad data is expensive and causes friction in your workflows, unnecessary work, and sometimes major incidents.
The more you use the platform, the more critical data quality becomes. This is especially true for shared data such as the CMDB or Foundation Data because most if not all of your processes and/or workflows depend on shared data.
Out-of-the-box tools help, but they tend to be limited point solutions and often require scripting and custom reports. You need a tool that makes it easy to define what good data looks like and then finds deviations and helps you fix them while keeping your stakeholders engaged.
Bad Data = Expensive Problems
- Time is wasted unnecessarily
- Reporting is unreliable
- CMDB is unreliable
- Automation is difficult or impossible
- Dissatisfied customers, employees, and other stakeholders
The Rule of 10
“It costs 10 times as much to complete a unit of work when the input data are defective as it does when they are perfect.”
Thomas C. Redman
Data Content Manager
Systematic Approach. No Code.
Data Content Manager is an entirely visual tool designed to take control of your data quality management on ServiceNow. Its capabilities go way beyond the out-of-the-box tools ServiceNow provides.
You can get immediate results with no scripting or custom reports. Your scarce resources, internal or external, can spend their valuable time fixing problems instead of trying to find them. All relevant stakeholders enjoy transparency to the state of your data.

Blueprint Designer
Set Requirements
Define requirements for your data with visual Blueprints. Get a quick start with CSDM-compliant Blueprint templates, or create your own.

Audit Engine
Audit Your Data
Use your Blueprints to run audits against your real data to get immediate results. Then, schedule audits to get trends and enable automation.

Content Planner
Fix Visually
Fix the issues audits find with the Blueprints you defined – with visual tools even people who don’t understand ServiceNow can use.

Workspace
Track & Automate
Automatically generate tasks, dashboards, trends, and KPIs that cater to the needs of both data providers and leadership.
Good Data = Value Gained
Maximize the Value of Your ServiceNow Investment
You can expect to gain significant value when your data quality is good enough. Investing in Data Quality always pays off:
- Less time is wasted due to bad data.
- Reliable reporting.
- CMDB can become a value generator instead of a necessary cost item.
- Automation and even AI can become achievable.
- Stakeholders will be more engaged when data quality becomes a measurable asset instead of a problematic black box.
“Where there is data smoke, there is business fire.”
Thomas Redman
What’s the ROI? In our example about CI Data Quality, it is:
%






What Customers Say
« With CSDM providing a prescriptive data model and DCM providing a view of our data in a consumable manner, we are able to drive the necessary changes across the bank in a non-obtrusive way, which is seen to add value to our business, not be viewed as an operational overhead. » Read More...
« Data Content Manager offers much more sophisticated data model definitions than you can get with native CMDB data quality metrics. It also comes with its own audit and remediation features, which make data maintenance easier—highly recommended! »
« DCM provides transparency and a holistic view of the state of our CMDB and it helps us find and fix deviations as they happen. Blueprints bring the entire thing together and everything else follows automatically once they are and running. Any adjustments take effect immediately without changing your workflow or any of the reports. Highly recommended! »
« My complex Blueprint was up and running in 10 minutes, and I got audit results immediately. It would have taken months to complete without DCM. »
« We would not previously know our data gaps as our manual processes made this almost impossible. Identifying gaps and assigning responsibilities to the respective owners was a priority. We looked at Application Services with DCM first. It was surprisingly easy, and the results were very positive. »
« The DCM Application is ahead of its time! »
What’s in it for You?

Configuration Managers
As a Configuration Manager you are probably responsible for populating the CMDB, ensuring data quality, managing configuration items (CIs) lifecycle, and validating their relationships.
With Data Content Manager, you can:
- Create case-specific data models without customizing anything
- Minimize your dependency on the ServiceNow platform & development teams
- Engage stakeholders in your organization in data quality management activities. DCM helps them do their jobs, too.
Architects
Organizations recognize architects’ role in upholding data quality—by harmonizing data strategies with business goals, establishing governance structures, and ensuring data standards.
For data within ServiceNow, Data Content Manager helps you:
- Foster transparent communication about data quality. Equip your stakeholders with role-centric dashboards, ensuring everyone’s on the same page.
- Uphold Governance: Consistently enforce your organization’s adherence to desired data models and governance and the Information architecture in Service
- Stakeholder communication


Architects
Organizations recognize architects’ role in upholding data quality—by harmonizing data strategies with business goals, establishing governance structures, and ensuring data standards.
For data within ServiceNow, Data Content Manager helps you:
- Foster transparent communication about data quality. Equip your stakeholders with role-centric dashboards, ensuring everyone’s on the same page.
- Uphold Governance: Consistently enforce your organization’s adherence to desired data models and governance and the Information architecture in Service
- Stakeholder communication

ServiceNow Platform Team
The ServiceNow platform and development teams usually have their hands full, ensuring the platform performs as planned and developing new capabilities.
Data Content Manager can benefit these teams immensely:
- It frees up resources since the Platform and Dev teams no longer have to spend time with data quality initiatives.
- It enables Subject Matter Experts, such as Configuration Managers, to do their jobs independently.
Leadership
Navigating data quality often feels like venturing into the unknown: significant investments with unclear returns. How do you pinpoint where to channel your team’s energies or gauge their success?
Data Content Manager demystifies this by providing reliable insights into the data quality of your ServiceNow Platform:
- You can make informed decisions based on facts and
- Improve the Return on Investment on your platform.


Leadership
Navigating data quality often feels like venturing into the unknown: significant investments with unclear returns. How do you pinpoint where to channel your team’s energies or gauge their success?
Data Content Manager demystifies this by providing reliable insights into the data quality of your ServiceNow Platform:
- You can make informed decisions based on facts and
- Improve the Return on Investment on your platform.
CSDM
The Recipe For Success eBook
Contents:
- Establish Ownership & Roles
- Manage Your Scope
- Choose the Right Tools
We talk to people about CSDM alignment every day and constantly see organizations struggle with the same things over and over again. We wrote CSDM - The Recipe for Success to share our experiences.
It gives you hands-on guidance on some of the most important things you must address on your CSDM Journey, regardless of your maturity level.
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Get Started
Book a Call with us Now.
Explore how Data Content can enhance the quality of your data in ServiceNow. See how you can accelerate your CSDM journey and improve your CMDB or any data in your platform. All without the need for scripting, additional reports, or customizations.